History Logs

Project Description

Country: USA

Location: San Diego

Total Budget: $1,000

Areas of Focus: Community economic development, The environment

Activity Type: Food/Agriculture: General

Summary: Provide operational funds for ProduceGood's Market Share program at the Leucadia Farmers Market to facilitate the collection & redistribution of produce to food insecure citizens of San Diego, CA USA

ProduceGood is a nonprofit founded in 2004 here in San Diego by Nita Kurmins Gilson, Alexandra White & Jerilyn White from the 2009 grassroots operation of Crop Swap started by Nita. Their mission is to build an active and engaged community committed to finding sustainable solutions to alleviate hunger, reclaim and re-purpose waste and promote the health & well being of all.

In 2022, 400 San Diego growers and farms will donate 320,000 pounds of fruits and vegetables to 50 feeding partners. 800 volunteers will harvest and deliver produce through 640 produce recovery events. Earlier this year, ProduceGood reached the lifetime milestone of recovering 1 million pounds of produce, thus keeping over 500 TONS of edible food from going to landfill AND providing over 3 MILLION servings of nutritious fruits and vegetables to San Diego's food insecure.

Through this grant the Solana Beach Eco Rotary Club would support the important work done within the Market Share program of ProduceGood. Particularly to support their project at the Leucadia Farmers Market with operational funds to facilitate the collection and redistribution of the donated produce. We believe ProduceGood operates under the same standards and philosophy as Rotary and is extremely effective in serving our community.

Today 40% of all US food goes to waste and Statistics from the San Diego Hunger Coalition show that 1 in 3 San Diegans is nutrition-insecure, or unable to provide three nutritious meals a day for themselves and/or their families. By sourcing and harvesting the excess bounty in the county and creating access for those in need, they are solving the problems of hunger and waste in one step. To enable their mission, it takes a green village and hundreds of volunteers each week to connect the source of excess produce with the need for food.

ProduceGood is built on values closely aligned with Rotary and particularly Solana Beach Eco Rotary Club: Reciprocity and Trust, Respect and Inclusion, Collaboration & Innovation, Sustainability and Passion.

ProduceGood is organized into 3 programs:

1.) CROP SWAP: A residential and farm produce rescue which is distributed via San Diego Food Bank and Feeding San Diego among others.

2.) MARKET SHARE: Engages local Farmers Markets to rescue excess edible organics from landfills. Market Share is their Farmers Market food recovery program, with operations at three Sunday Farmers Markets, each week. Market Share is an incredible community platform to see food-rescue in action at Hillcrest, Solana Beach and Leucadia markets.

3.) COMMUNITY ORCHARD: Encompasses produce rescue and education for volunteers and community outreach. They host community events such as the Meet & Greet to hear stories directly from produce recipients, farmers and ProduceGood partners. The Solana Beach Eco Rotary Club was featured in their Harvest Heroes of 2021 as a community-difference maker. The Community Awareness outreach program educates residents about the importance of keeping organics out of landfills.

Project Contact Person

District: 5340

Rotary Club of: Solana Beach

Primary Contact: Amelie Catheline

Email: amelie.catheline@gmail.com

Project Status

This project is "Completed". This means the project has been implemented and the report was accepted by the district leadership. The project will stay listed on this website as a testimony of the achievements of the project partners.

Project listed for the 2022-23 Rotary Year.

Proposed Financing

Existing Contributions Towards This Project





Solana Beach (5340)









Project Supporting Documents

Project Photos

There are no photos yet for this project.
Go to the administration page to upload photos.

History Log Entries


System Entry

System Entry: Creation of project page.


by Amelie Catheline

System Entry: Project sent for club signatures.


by Amelie Catheline

System Entry: Project signed by Amelie Catheline.


System Entry

System Entry: Project signed by Julie MOrisot.


by Lynn Stevens

System Entry: Project signed by Lynn Stevens.


by Janice Kurth

System Entry: Project approved by the District Approval Committee.


by Marta Knight

Club banking information received.


by James Morrison

System Entry: Check for DDF payment issued by Foundation Treasurer.


by Amelie Catheline

System Entry: Final Report signed by Amelie Catheline.


System Entry

System Entry: Final Report signed by Julie MOrisot.


by Alan Turner

System Entry: Final report approved by the District Approval Committee.

© 2010 Philippe Lamoise - Website design by Philippe Lamoise, D2G Online